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The aftermath of a left-turn collision: a powerful reminder of how quickly things can go wrong in a truck’s blind spot. RNZ

24/06/2025

Turning left in a heavy vehicle (HV) might seem routine — but for vulnerable road users (VRUs) like cyclists, pedestrians, and scooter riders, it’s often anything but safe.

In busy urban environments, where streets are shared by a mix of vehicles, foot traffic, and cyclists, left-hand turns pose a very real risk. For heavy vehicle drivers, these manoeuvres require swinging wide to clear corners — often creating a deceptive gap that VRUs may mistakenly see as safe to enter. At the same time, many cyclists travelling straight ahead remain in the driver’s left-side blind zone, exactly where visibility is most limited.

Even with mirrors and experience, there are areas around the vehicle — particularly on the nearside — that drivers simply can’t see. Add unpredictable movements, noise, traffic congestion, and poor communication between road users, and the risk of a serious incident multiplies.

It’s no surprise then that left-hand turns are one of the leading causes of fatal urban collisions involving trucks.

In Fact:

58% of serious or fatal VRU collisions with HVs worldwide happen during nearside turns In NZ almost 90% of HV crash fatalities are VRUs

These are not just statistics — they’re preventable accidents. And they highlight why improving visibility and awareness during turning manoeuvres is absolutely critical for modern fleet safety.


Introducing MAX-SAFE Side View

MAX-SAFE Side View™ is a smart, AI-powered camera system that detects pedestrians, cyclists, and other VRUs in the side blind zone of heavy vehicles — especially during turns. When someone is detected in the danger zone, the system instantly activates audible and visual alerts both inside and outside the cab — giving everyone the heads-up they need to prevent a collision.

Key Features:

  • AI Trained Camera with 99%+ Detection Accuracy: Purpose-trained to detect people with up to 99%+ accuracy whether they’re moving or stationary.
  • Dual Alerts for Driver and VRUs: Delivers both audible and visual warnings inside the cab and externally, designed to alert distracted pedestrians, cyclists, and others nearby, even if they’re wearing headphones.
  • Quick and Flexible Installation: Installs easily to side mirrors, cab tops, or other key areas — no major modifications needed. Ideal for quick retrofits across a wide range of heavy vehicles.
  • Supports Safer Fleet Compliance: Helps fleets meet their health and safety obligations under NZ and AU regulations by actively reducing risks to vulnerable road users.
  • Minimises Driver Blind Spot Stress: Adds another layer of awareness to the driver’s environment, easing the pressure during complex manoeuvres in urban or high-traffic settings.

    Doubling Down on Awareness

    Safety isn’t a one-sided job.

    While heavy vehicle drivers carry a major responsibility, vulnerable road users (VRUs) — like cyclists and pedestrians — also play a role in road safety. Miscommunication, blind spots, and split-second decisions mean both parties need to stay alert.

    With tech like MAX-SAFE Side View™, both the driver and the VRU get clearer warnings — reducing risk and creating shared awareness when it matters most.*


    Foodstuffs: Leading the Way in Safety

    Foodstuffs is the first company in New Zealand to adopt MAX-SAFE Side View™ across its fleet — showing real leadership in safety maturity and risk reduction. Their early investment highlights a proactive approach to protecting both their drivers and the public.

    🎥 See It In Action:

    Watch how MAX-SAFE Side View™ is helping Foodstuffs take the lead on safety

    Smarter Turns Start Here

    MAX-SAFE Side View™ is part of the MAX-SAFE safety ecosystem: Detect. Warn. Act. It’s a proactive solution that helps protect both drivers and vulnerable road users.

    As New Zealand’s exclusive MAX-SAFE distributor, Autokraft Electrical and Diesel provides expert installation and ongoing support — helping you confidently upgrade your fleet’s safety.


    📞 Phone: 06 359 0100
    ✉️ Email: brandon@autokraft.co.nz
    📍 Address: 691 Tremaine Ave Palmerston North


    *Please note: The external alerts are an optional add on.

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